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| #2237302 in Books | Nielsen Norman Group | 2001-07-01 | PDF # 1 | File type: PDF | 389 pages | ||0 of 0 people found the following review helpful.| Ok for people starting out in ecommerce|By Chandresh|This book is an old version - 2000 or 2001 version.
It has a lot of research data, which is good. However since the research dates back to early 2000s, some of it is common knowledge.
Overall the book is good for people who are starting out in ecommerce. Helps in making users aware of different aspects|About the Author|Jakob Nielsen, Ph.D. is principal of Nielsen Norman Group. He is the founder of the discount usability engineering movement, which emphasizes fast and efficient methods for improving the quality of user interfaces. | Nielsen, noted as "the w
207 design guidelines to improve the usability (and thus the conversion rate) for e-commerce sites. Richly illustrated with 221 color screenshots of designs that worked particularly well or that caused problems for shoppers.
All the design guidelines are based on findings from detailed usability studies of twenty e-commerce sites with real users in the United States and Europe, showing what they did as they shopped on real e-commerce sites.
Covers the following t...
You easily download any file type for your device.E-Commerce User Experience | Jakob Nielsen. Which are the reasons I like to read books. Great story by a great author.
