[PDF.82on] Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

[PDF.ch32] Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

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 | #479858 in Books |  imusti |  2014-10-22 | Original language:English | PDF # 1 |  9.90 x1.00 x6.90l,.0 | File type: PDF | 368 pages

 | Routledge

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||2 of 2 people found the following review helpful.| A Guidebook for Digital Transformation|By Gozde Mert|The companies have to transform themselves to adapt the new digital era. Every company will be convinced to change eventually. Kaufman & Horton's Digital Marketing: Integrating Strategy and Tactics with Values book provides such a content that would accelerate the conviction process of the companies. I, as a strategic marketi| ||"Modern marketing must be reconstituted to move into the digital age. I applaud Kaufman and Horton’s effort to advance marketing. This book will prepare executives, managers, owners, and students to integrate digital marketing strategies and tac

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.

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You easily download any file type for your gadget.Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students   |  Ira Kaufman, Chris Horton. I really enjoyed this book and have already told so many people about it!

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