| #3673079 in Books | Springer | 2008-05-27 | Original language:English | PDF # 1 | 6.14 x.63 x9.21l,1.17 | File type: PDF | 232 pages | ||From the Back Cover||Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy – and it is everything in between. Companies need a thorough understanding of the strategies of illicit actors, the
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to...
You can specify the type of files you want, for your gadget.Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox | Thorsten Staake, Elgar Fleisch. A good, fresh read, highly recommended.
