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| #237528 in Books | 2009-08-22 | Original language:English | PDF # 1 | 9.00 x.33 x7.00l,.55 | File type: PDF | 192 pages||1 of 1 people found the following review helpful.| 181 pages of content awesomeness.|By Brian Sun|In her own words, Kristina Halvorson says "This book is an introduction to the emerging practice of content strategy." And that's what this fine piece of work is.
Halvorson lays out why content is important (with an emphasis on text), how to evaluate your existing content (because your current content probably sucks), ho|About the Author|Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web.| |Widely recognized as one of the country’s leading content strategists, Kristina spea
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often will...
You can specify the type of files you want, for your device.Content Strategy for the Web | Kristina Halvorson.Not only was the story interesting, engaging and relatable, it also teaches lessons.
